1.How We Use Information.

We may use your Personal Information to further our relationship with you and for other purposes, including to: (a) send you newsletters and/or industry updates; (b) process, evaluate and respond to your requests and inquiries; (c) verify your identity to ensure security for the other purposes listed here; (d) operate, evaluate and improve our business (including developing new services, managing our communications, learning about our visitors, analyzing our services, website and application, and facilitating the functionality of our website or application); (f) perform data analyses (including anonymisation of personal information); (e) enforce our Terms of Use; and (g) comply with applicable legal requirements and industry standards and our policies. In addition, if you have opted into receiving other communications from us, we use your Personal Information for that purpose. We may use personal information for other additional purposes. We will identify these additional purposes at the time of collection.

2.How We Share Your Information.

Other than as set forth in this Privacy Policy, except for aggregate demographic information that we may share with third parties in a manner that does not link such information to any individual, we will not share your Personal Information with third parties, unless you have given us permission to do so.

We may sometimes use other businesses (“Service Providers”) to perform certain services for us, e.g., such as payment processing, debt collection and legal process, hosting and maintenance, data storage and management services, production and fulfillment, and marketing and promotions. We provide our Service Providers with the information reasonably necessary for them to perform the services on our behalf. Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification or disclosure.

We may disclose aggregate Usage Data in order to third parties. However, this aggregate data will not involve the disclosure of Personal Information nor personally identify you or any other users of the Site.

3.Other Authorized Disclosures.

Notwithstanding anything in this Privacy Policy to the contrary, you understand and agree that Basic may access, preserve and disclose any information we have collected about you or that you have submitted: (a) in response to subpoenas, court orders or legal process, or to establish, protect or exercise our legal rights or defend against legal claims; (b) to protect the rights and property of Basic, or the public; (c) if we believe it is necessary in order to investigate, prevent or take action regarding illegal activities, fraud, or violations of the personal or intellectual property rights of others or situations involving potential threats to the safety of any person; (d) to our corporate affiliates, joint ventures or other companies under common control with Basic (in which case we will require such entities to honor this Privacy Policy); and (e) if Basic is acquired by or merged with another entity or in connection with a sale of our assets.

4.Links to Other Sites.

The Site may contain links to websites operated and maintained by third parties over which we have no control. Privacy policies on such linked websites may be different from our Privacy Policy. You access such linked websites at your own risk. We encourage you to review the privacy policy of any such linked website you visit to understand that website’s collection, storage and use of your information.

5.Security.

The security of your Personal Information is important to us. We use standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification or disclosure. We also require our Service Providers to implement and maintain reasonable security procedures and practices appropriate to the nature of the information we share with them. No data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect Personal Information, we cannot and do not guarantee or warrant the security of any information you transmit to or from the Site, and you do so at your own risk.